English language (meaning) linguistics you can find every thing in the Essay

English language (meaning) linguistics you can find every thing in the file - Essay Example The primary objective of this model is to distinguish between sense stored in semantic memory and the central sense associated with radial category. This model has been found useful when applied to a range of lexical categories like prepositions, verbs and nouns. It has also been used successfully in several languages other than English. In the scope of this paper, Cognitive Semantics as a field will be discussed, recapitulated and defined. Cognitive linguistics and polysemy may be themselves analysed and commented on from time to time. Terms like ‘polysemy fallacy’ will also be defined and discussed in the process. The paper attempts to critically review the salient features of this model and discuss its significance in the study of semantics in general. Works by Vyvyan Evans are cited most frequently in this essay. Andrea Tyler and Stephen Levinson are two other theorists whose works were also greatly significant in the writing of this paper. There will be a practical application of a cognitive semantic analysis of the much commented upon English word ‘over’, including applied ‘Principled Polysemy’ as demonstrated by Tyler and Evans in 2001. Â  This paper will first discuss and trace the field the development of the field of cognitive semantics, critically review the approaches of truth-conditional and relevance theory schools and come to a conclusion regarding the present significance of the cognitive semantics field. Words: 361 Words Critical Review: 1. Background: What is Cognitive Semantics? The study of cognitive semantics took off in the 1970s, largely as a protest against the objectivist trend of American and English traditions of philosophy (Evans & Green, 2006). The predominant stance taken by theorists of the time belonged to the school of the ‘truth-conditional semantics’. Eve Sweetser describes this school as: ‘By viewing meaning as the relationship between words and the world, truth-condi tional semantics eliminates cognitive organization from the linguistic system’(Sweetser, 1990). In almost direct opposition to this, cognitive semantics sees meaning as the manifestation of conceptual structure. In other words, mental representation, in all its diverse and multi-faceted form, is highlighted. A leading practitioner of cognitive semantics in the 1970s, Leonard Talmy, has described it thus: ‘[R]esearch on cognitive semantics is research on conceptual content and its organization in language’ (Talmy, 2000). i) Principles of Cognitive Semantics: Cognitive Semantics accepts a few principles as its central concerns: That conceptual structure is ‘embodied’, i.e., abstractions are turned into concrete conceptions by the embodiment of experience. That semantic structure is itself such a conceptual structure. Representation of meaning is ‘encyclopaedic’, i.e., words do not represent neat bundles of meaning but are points of access (Evans & Green, 2006). Construction of meaning is also conceptualisation. To expand on this, serially, the embodiment of conceptual structure refers to the abstract conceptions that with the help of the backdrop of context, whether social or otherwise, get condensed into concrete ‘

Is Ethical Soucing Souce of Competitive Advantage Literature review

Is Ethical Soucing Souce of Competitive Advantage - Literature review Example This discussion declares that  evironmental friendliness and its protection are also considered an essential element of ethical sourcing of goods and services.   Ethical sourcing is all about making right decisions at right time. Infact, it is regarded as an integral part of Corporate Social Responsibility in the modern business regime.This paper discusses that  after analyzing the various aspects of implementing ethical sourcing in various organization such as Starbucks, Nike etc the common benefits that one can attain from adopting the means of ethical manufacturing sourcing generally relate to a wider market audience and conformance with pre-defined ethical standards and principles that facilitate an organization to create brand image and adhere to the corporate social responsibility. Risk management is better managed through ethical sourcing right at the source or the grass root level that creates a sense of responsibility among the suppliers in terms of organizational comm itment towards ethical challenges and future goals.  Ethical sourcing saves an organization from the anguish of its customers and negative image that it can create in future, for instance Nike hires child to saw the football, because they simply have no consideration for social ethics but only profit. Such kind of an attitude certainly has a negative impact on the customers. Adopting ethical norms and protocols can save the organization of such embarrassment.... acilitator in reducing exorbitant costs by adopting supply chain sources that focus on developing supplier relationship management and attain benefits of compliance management. Moreover organizations are self motivated to monitor their actions and carry on regular self assessment. Ethical sourcing is an effective medium to reward positive and constructive suppler behavior that consistently drives for growing business and at the same time a means to penalize negative and unpleasant conduct as well. Disadvantages of Ethical Sourcing Ethical sourcing however is a hindrance that suppliers face in their normal course of business for instance organizations hold varied perception issues that suppliers hold in terms of the tools and equipments that might need for ethical sourcing, thus they prefer to avoid it. Organizations find it expensive to adopt ethical supply chain and distribution networks thus generally face lack of coalition among business and individual objectives (Wrobleski & Oza 2011) Many authors have given varied viewpoint regarding ethical sourcing. For instance Cathy Mejia said that it is highly important for an organization to adopt ethical sourcing as it helps in communicating the strong ethical values an organization upholds for its stakeholders. Economists like Davies and Crane, 2003, Wadha (2009), have also commented on the significance of Ethical sourcing saying that fair trade policies of an organization can actually help to shape up the organization structure to achieve long term goals and positive company image. For instance in a research done by Gennarwilson (2009), it was found that child slavery exists in cocoa industry where children are made to work for long hours and parents avoid sending them for education. Almost 90 million bunnies, 27 million